As most Web page owners already know, SEO is extremely important to the success of your Web site. With so many different techniques and methods for SEO campaigns out there it can become overwhelming trying to decide what works and what doesn’t. There are many techniques that are useful, but if done in an incorrect sequence may not give you any results. Then there are techniques the seem to provide good immediate results, but which when used can actually put your entire Web site and domain at risk of being blacklisted by Google and other search engines. These are the so-called Black Hat techniques.
Welcome to our SEO Blog
Helpful Information for Small Business People about Search Engine Optimization and Online Marketing
Online Marketing can be a frustrating, confusing and complicated endeavor for any business owner. We believe it doesn't have to be. At GreatCircle, a Tampa website design and SEO company, we provide a number of services to help our clients improve their online marketing and the performance of their websites in the search engines. We created this SEO Blog to help you succeed in your SEO efforts.
Since we're very involved in this subject we stay on top of the ever-changing world of SEO. We decided to create this blog as a way to publish information on this subject as we come across it. We also offer a free white paper on SEO and online marketing, so check that out too. We hope you find the information we have assembled here useful. Feel free to share with us your SEO knowledge and experiences using the comments links below each article.
Why Using Flash On Your Site May Harm Your SEO
There has been a lot of talk about Flash and SEO and how they are conflicting with each other. There’s more to this than just Apple not installing a Flash player on the new Air Mac or the iPad. There are larger reasons why using Flash on your Web site may be problematic. The way Web site pages are optimized for search engines cannot be done with Flash. So a site that is using Flash for most of its content and navigation may be invisible to search engines.
Google Announces HotPot
Is Google moving into the social media arena? While they may not be forming a Facebook-like community, Google has announced they are moving forward with creating a more social friendly environment with their new tools and features. Google has implemented many features that enhance the social experience for social media members such as “Google Me” and now they are taking it one step further with the introduction of “Hotpot.”
Why You Need To Avoid Black Hat SEO
SEO tactics and advice can be found everywhere. Everyone wants to share their secrets with you but some of these tipcs come with a steep price tag. Black hat SEO methods might seem appealing to the new business owner who wants to rapidly gain traffic to his Web site, but the ultimate price comes when that site gets blocked by the search engines.
Content Is Very Important To Your SEO Efforts
When you are setting up a new Web page it can be confusing trying to determine which SEO efforts are important and which ones are not. When it comes to content on your page many Web page owners are still wondering if this tactic is needed for gaining more traffic. The fact is, content is still king and yes it is extremely important to your SEO efforts.
The majority of business Web sites consist of four pages:
- Home
- About Us
- Services
- Contact
Most times these pages are written by someone who has little to no sales experience and they are often filled mostly with “fluff.” The truth is that if these are the only four pages on your site, even if they are written with rich content they will not be enough to compete for top placement in the search engine results. So how much content do you need? As much as you can get!
The top sites offer hundreds upon thousands of pages filled with keyword-rich content. This may seem overwhelming, but you don’t have to put all that original content up at one time, and in fact it is better if you don’t.
Google as with other major search engines rewards sites that offer new and fresh content on a regular basis. So, while your site is growing and your content expanding you are gaining higher rankings as Google reviews and indexes your site.
What Type of Content Should Be Used?
Any content that is relevant to your Web site is great to use. He’s a few ideas that always work for business owners on the Internet when it comes to content:
- White Papers and Reports
- Customer Reviews
- Purchasing Guides
- FAQs
- Industry News
- Knowledge Bases
Blogs are another great way to get fresh content on your site without having to write it all yourself. You can add something new to your blog once a week and even if no one else responds you will notice a dramatic increase in your rankings over a short period of time.
There are many reasons why you need fresh content on your site and why you need so much of it. So, start writing and get your Web site pages at the top of the search engine rankings where they belong.
