If you have been using Google Analytics to track your Web site data you can now link your verified Webmaster Tools site to your Analytics profile page if they use the same Google account. This will not only create an easier way to view your Analytics Profile but you will also gain easier access to the Google Analytics features.
What Are The Google Analytics Features?
You will have instant access to your Google Analytics Referring Pages report from your Links to your site page in your Webmaster Tools. This report is extremely helpful for those wanting to understand their overall traffic trends for volume made from referrals. It will also show you what referring sites have been driving that volume.
From your Analytics link, located in the top left bar while on a site-related page, you will have access to the Google Analytics Dashboard.
How To Link A Verified Webmaster Tools Site to Google Analytics Profile Page
- From the Webmaster Tools main page select Manage next to the site you wish to connect and then click Google Analytics profile.
- Select the profile that you wish to have associated with the selected site and then click Save.
- If you have multiple owners for your site you will have to link each owner with their own account to the Google Analytics Page.
The features are designed to give easier access for Web page owners to the features and tools available to them. With more ability to view statistics on traffic volume and understanding how it works, where it comes from and what changes need to be made, business owners will have a stronger sense of their SEO needs and better tools to handle them.
