Google Video Channels: Tips for Efficient Web Searching
Google has developed its own video channels to provide information about its services and how they work. The main channel is called The Google Channel (www.youtube.com/user/Google). There is also a channel for Webmasters.
One interesting sub-section of the main channel is a set of videos called “15 second search tips.” There are currently 17 videos here, each about 15 seconds long, that provide tips on how to most efficiently use Google’s search tools.
These include video tips for such things as weather, local businesses and sports scores. It also includes tips for tracking flights and tips for looking up the definitions of words.
The Google Webmaster Help Channel
This channel is aimed at technical folks who are managing websites and in particular are concerned with optimizing their sites for search engines. Google also uses this channel to make announcements about new technical releases and to provide answers to technical questions.
You can view the GoogleWebmasterHelp channel here.
2 Comments
October 28th, 2009 at 7:33 am
I watched the video from the webmaster channel on back links to press you have received (review here). One of the things this guy doesn’t mention is relevance. To properly do this, add a unique description of what people will find in the mention to make it relevant. Although there may be some stigma to what he references as “reciprocal links”, this one simple technique creates relevance and this approach does make sense. Others will appreciate finding all press references in one place that they can review for a specific company or project, and if approached this way, Google will reward these types of “reciprocal links”.
Here is a good source for this, “from the horses mouth”, so to speak: http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=66356
Note that in the suggested practice I described above for associating reciprocal links to press releases works with Google’s recommended approach. It adds value for the web site in two ways:
1) through the organizational effort in collecting all of these links on one page associated with a single website or project, and
2) adding some unique content with a short description of each.
If you do everything for the benefit of the website visitor and think in terms of “relevance”, you will do fine with the best practices that Google preaches.
October 28th, 2009 at 2:14 pm
I added your blog to bookmarks. And i’ll read your articles more often!