Believe it or not, there is proper etiquette when SEO techniques are involved. Despite countless articles and blogs that offer up tips and tricks to receiving more ROI on your search engine marketing, there are a few basic tenets that have stood the test of time.
Helpful Information for Small Business People about Search Engine Optimization and Online Marketing
Online Marketing can be a frustrating, confusing and complicated endeavor for any business owner. We believe it doesn't have to be. At GreatCircle, a Tampa website design and SEO company, we provide a number of services to help our clients improve their online marketing and the performance of their websites in the search engines. We created this SEO Blog to help you succeed in your SEO efforts.
Since we're very involved in this subject we stay on top of the ever-changing world of SEO. We decided to create this blog as a way to publish information on this subject as we come across it. We also offer a free white paper on SEO and online marketing, so check that out too. We hope you find the information we have assembled here useful. Feel free to share with us your SEO knowledge and experiences using the comments links below each article.
A few important things set AdWords apart from other kinds of advertising. Using AdWords you can:
Reach people at the precise moment they’re searching for what you offer.
- Your ad is displayed to people who are already searching for the kinds of products and services you offer, so those people are more likely to take action.
- You can choose where your ad appears – on which specific websites and in which geographical areas (states, towns, or even neighborhoods).
- AdWords reaches 80% of Internet users in the US. That’s a big audience.
In the past year that I have been working in the SEO industry, I have seen changes to its overall structure. From guest blogging to link building the climate is ever-changing and it is our duty to evolve with it.
Like a Sopranos Finale episode, it’s a total black out for Google Authorship pictures. The beloved and sometimes irritating images that often accompany search results in Google had their last hoorah over the weekend as Google did away with the feature.
Google’ John Mueller made reference to the change in an announcement early last week on Google+ (how fitting):
Google has begun its roll out of a new and improved local business. This new simplistic page is a coalition between Google+ and Google Places listings called “Google My Business”.
In a world of “Google it” or “Let my look it up on Google” it would seem that the search engine is making this move as a one of practice instead of for idealist motives for Google+. Google, it would seem, is recognizing the importance of businesses, both big and small, being found within their search engine , and is, for once, taking the side of the business in providing them with a streamlined dashboard that will allow them to access all of the Google listing information on one platform.