Helpful Information for Small Business People about Search Engine Optimization and Online Marketing

Online Marketing can be a frustrating, confusing and complicated endeavor for any business owner. We believe it doesn't have to be. At GreatCircle, a Tampa website design and SEO company, we provide a number of services to help our clients improve their online marketing and the performance of their websites in the search engines. We created this SEO Blog to help you succeed in your SEO efforts.

Since we're very involved in this subject we stay on top of the ever-changing world of SEO. We decided to create this blog as a way to publish information on this subject as we come across it. We also offer a free white paper on SEO and online marketing, so check that out too. We hope you find the information we have assembled here useful. Feel free to share with us your SEO knowledge and experiences using the comments links below each article.


Using Native Advertising to Reach Your Audience


 
There aren’t many places on the web, or otherwise, that are not inundated with advertising. Advertising is the stuff of branding kings, and when it is done correctly it can result in conversions and keep your brand at the top of your audiences’ minds. But, let’s be honest ads can be downright ugly and can have the opposite effect on online users navigating the web.

(more…)

7 Ways to Maximize Pinterest for SEO

Pinterest is no longer a site for the avid DIYer or self-proclaimed foodie. This social media network has grown into a viable marketing tool for businesses who are hoping to increase their website’s visibility. As a result many businesses are creating boards and pinning at a feverish pace, but are still lacking some of the basic fundamentals for optimizing their Pinterest pages for SEO.

(more…)

3 Ways to Capitalize on SEO Using Social Media

 

While many have touted the idea that social media is the new SEO, we like to take a more reserved approach and choose to view social media as an extension of the search engine optimization process.  This extension can provide incredible results and buoy a SEO strategy to improve SERP rankings and increase site traffic.

(more…)

The Power of the ‘Like’ Button

 

 

 

 

 

 

 

 

 

 

 

 

Ahh, the golden days of Facebook when your newsfeed was inundated with trite or hyperbolized commentary and pictures that sensationalized how awesome or tragically horrific your friends, frienemies and acquaintances lives are on any given day.

(more…)

Why Google Search Results May Vary

One question asked time and time again about SEO and rankings is “Why are my results different than yours?”  There is an explanation for this, although it’s not an exact science.

(more…)